SOUTHERN METHODIST UNIVERSITY
ALL ROADS LEAD TO DALLAS
2020-2025 Campus Renovation & Expansion Program. Enhancing the Student Experience, Academic Innovation and Athletic Prowess.
Conceptual Design, Brand Identity & Experience, Interior Signage & Wayfinding, Design Intent, Creative Project & Budget Management
Creative & Design Direction: Matt Hardiman, Dean Mallory & Allen Plaugh // Graphic Design: Vincent Shields, Loren Palmer, Edwin Villalba & Matt Hardiman // Motion Media: Aaron Legere // Environmental Design: Quentin Spencer, Ashley Dreher & Edna Strawser