SOUTHERN METHODIST UNIVERSITY

ALL ROADS LEAD TO DALLAS

2020-2025 Campus Renovation & Expansion Program. Enhancing the Student Experience, Academic Innovation and Athletic Prowess.

Conceptual Design, Brand Identity & Experience, Interior Signage & Wayfinding, Design Intent, Creative Project & Budget Management

Creative & Design Direction: Matt Hardiman, Dean Mallory & Allen Plaugh // Graphic Design: Vincent Shields, Loren Palmer, Edwin Villalba & Matt Hardiman // Motion Media: Aaron Legere // Environmental Design: Quentin Spencer, Ashley Dreher & Edna Strawser

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Moe's Southwest